The process of generating leads on LinkedIn begins with your profile. Consider your profile to be your landing page. When a prospect appears on your profile, they'll want to know all there is to know about your offer, why they can trust you, and if you're the perfect answer to their problem.
Read MoreAre you looking for a way to increase your B2B sales? You may want to tap into using LinkedIn to generate leads, look for referrals, and build your brand. LinkedIn is now the 4th most popular social network globally, and it is specifically popular among professionals and salespeople. This platform can allow you to reach a targeted market ideal for B2B prospecting.
In this article, we will run you through how you can use LinkedIn for lead generation and B2B sales.
Read MoreBefore you even make a single sale or start connecting with your prospects on LinkedIn, you need to optimize your LinkedIn profile. You may be wondering why working on your profile is so important. If you received a LinkedIn connection request by someone you didn't know, wouldn't you check out their profile and try to understand who they are and why they're adding you? If you see that their summary perfectly matches your pain points and problems, and if you also see that their work experience alleviates any doubt that you had about the product, then the product is selling itself at that point.
Read MoreRunning a B2B business can be quite difficult in comparison to B2C. Specifically, getting prospects proves to be quite a challenge when dealing with more professional profiles of the same calibre. In this case, using LinkedIn automation can be a real lifesaver for your organization.
The benefits of utilizing a LinkedIn automation system are not just limited to creating new and quality connections.
Read MoreIf you've ever looked at the industries that some web design agencies serve, you might have noticed that some list B2B as an industry. Contrary to what they may believe, B2B is not an industry. Yes, it is made up of many different industries, but it itself is not a single industry.
Read MoreWhen you operate a B2B business, you have to develop the mindset that B2B business customers have different expectations and behaviour compared to customers. As they run businesses themselves and want to maximize their profits, B2B businesses prefer to look for better deals, especially those that benefit their niche.
Read MoreLinkedIn is a great place to meet and connect with decision-makers and even those who can influence a sale. LinkedIn is a social network marketed to the professional world. If you are a sales representative, especially in B2B, social selling is a must.
Read MoreMany LinkedIn members are using their profile as an online resume, which is a good idea... if you’re looking for a job. However, If you own a company, or work for a company under a sales capacity, your profile should be a sales tool - not to flex about the fact that you’re a CEO/founder/VP/etc.
Read MoreFostering personal recommendations and referrals manually through LinkedIn with every user you connect with can take hours. However, there are valuable services you can use to automate this job for you. Tangoo Marketing LinkedIn Automation, for example, can generate 5-10 appointments with potential referral partners per week. Nurture these connections and turn them into long-term ones to reach your target audience.
Read MoreRelationship selling is not done overnight. It's important to invest the time to see desired results. There is a tried and true process of first building a foundation, then activating new partnerships before converting leads to clients.
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