When it comes to access to a constantly-evolving pool of possible prospects for business professionals, LinkedIn gets the job done. In order for lead generation to be more efficient, however, integrated automation tools are the go-to. In fact, according to Hubspot, 68% of all businesses have some kind of marketing automation in use.
Read MoreAre you looking for a way to increase your B2B sales? You may want to tap into using LinkedIn to generate leads, look for referrals, and build your brand. LinkedIn is now the 4th most popular social network globally, and it is specifically popular among professionals and salespeople. This platform can allow you to reach a targeted market ideal for B2B prospecting.
In this article, we will run you through how you can use LinkedIn for lead generation and B2B sales.
Read MoreBefore you even make a single sale or start connecting with your prospects on LinkedIn, you need to optimize your LinkedIn profile. You may be wondering why working on your profile is so important. If you received a LinkedIn connection request by someone you didn't know, wouldn't you check out their profile and try to understand who they are and why they're adding you? If you see that their summary perfectly matches your pain points and problems, and if you also see that their work experience alleviates any doubt that you had about the product, then the product is selling itself at that point.
Read MoreFor years, LinkedIn has been the platform of choice for B2B marketers looking to build their brand without the hassle of heavy advertising. However, with the rise in automation tools, that paradigm is shifting quickly. LinkedIn automation normalizes the practice for everyday businesses and opens up a whole new way to connect and grow.
Read MoreRunning a B2B business can be quite difficult in comparison to B2C. Specifically, getting prospects proves to be quite a challenge when dealing with more professional profiles of the same calibre. In this case, using LinkedIn automation can be a real lifesaver for your organization.
The benefits of utilizing a LinkedIn automation system are not just limited to creating new and quality connections.
Read MoreIf you've ever looked at the industries that some web design agencies serve, you might have noticed that some list B2B as an industry. Contrary to what they may believe, B2B is not an industry. Yes, it is made up of many different industries, but it itself is not a single industry.
Read MoreWhen you operate a B2B business, you have to develop the mindset that B2B business customers have different expectations and behaviour compared to customers. As they run businesses themselves and want to maximize their profits, B2B businesses prefer to look for better deals, especially those that benefit their niche.
Read MoreLinkedIn is a great place to meet and connect with decision-makers and even those who can influence a sale. LinkedIn is a social network marketed to the professional world. If you are a sales representative, especially in B2B, social selling is a must.
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