4 Simple Ways Brokers Can Shine Online

 

As a mortgage broker, how much effort are you investing in digital marketing? How are you attracting leads through your online channels and how often do they convert into paying customers? 

You probably don't. Many mortgage brokers overlook marketing when it should be a priority. Your online presence is your potential client's first contact with your business and helps determine if they want to use your services. Start utilizing the power of digital with these easy steps.

1. Have a Marketer’s Mentality 

A marketer’s mentality is about being proactive and resourceful to turn daily tasks into opportunities such as:

  • turning client meetings into content opportunities by taking a quick picture with a satisfied client, and with their permission, post it on social media. 

  • documenting successful projects and building case studies that give new potential clients real-world examples of your work. 

  • having a FAQ section on your website would ensure top customer service but you won’t have to repeat yourself a hundred times. 

  • don’t be shy about asking clients to leave a review on Google if you both shared a positive experience. Surveys show that 91% of 18- to 34-year-olds trust online reviews as much as personal recommendations.

2. Leverage Your Assets 

The above-mentioned tips may seem hard to manage but not if you are able to effectively time block. For example, creating content on a content calendar and scheduling it can be done with platforms like Later or Hootsuite, and it would only take one to two hours. Just don’t overwhelm clients with multiple posts a day - posting one to two times a week is more than enough to build an effective online presence. 

3. Become a Thought Leader 

Use assets such as your website or social media channels to educate your audience and establish credibility as a thought leader. Online marketing is ALL about your credibility, building trust with your audience, and creating value. Also, your thought leadership and online presence can further validate you as the best broker to work with! 

4. Build a Referral Network on LinkedIn

A Nielsen study shows that 92% of consumers around the world say they trust recommendations from people in their network more than any other source, which is why cultivating a strong referral network is essential. LinkedIn is a great platform to do so. Start by using the advanced search on the top search bar and filter your potential connections by your targeted area, industry, and position.

Or take advantage of LinkedIn Sales Navigator and sign up with the first-month free trial if you haven’t already. 

Connect with: 

  • Real Estate Agents 

  • Financial Advisors 

  • Accountants 

  • Etc 

to build relationships and referral partnerships as opposed to hard selling through LinkedIn. 

Fostering personal recommendations and referrals manually through LinkedIn with every user you connect with can take hours. However, there are valuable services you can use to automate this job for you. Tangoo Marketing Sales Acceleration, for example, can generate 5-10 appointments with potential referral partners per week. Nurture these connections and turn them into long-term ones to reach your target audience.

 
Sales GenerationTeam Tangoo2021, LinkedIn, mortgage broker