The Various Ways You Can Use LinkedIn for B2B Sales
Are you looking for a way to increase your B2B sales? You may want to tap into using LinkedIn to generate leads, look for referrals, and build your brand. LinkedIn is now the 4th most popular social network globally, and it is specifically popular among professionals and salespeople. This platform can allow you to reach a targeted market ideal for B2B prospecting.
In this article, we will run you through how you can use LinkedIn for lead generation and B2B sales.
Conveniently Exporting a List of Your Connections
If you are looking for prospects, you usually look for their email or contact number. However, it may be challenging to get this manually. Instead, you can search for the person’s LinkedIn profile and find their contact details there.
LinkedIn also allows you to export a list of people you are connected to within a convenient spreadsheet. This feature can come in handy if you want to send a direct message or email professionally.
You can also pass this spreadsheet on to your team if you need them to handle the prospecting for you.
Adding Customers to Your Network
Did you recently close a deal with a customer or have a well-established customer list? It may be wise to add them to your LinkedIn network. This way, you can visit their profile and find shared connections. Adding more contacts also helps LinkedIn suggest people and content to you.
You will also be updated on their closed deals, promotions, or transfers to a new company when you add a customer. These are great ways for you to reconnect with them or upsell them a product that fits their new company.
Publishing Business Content
LinkedIn allows you to post content that your network can view. This platform is a great way to showcase who you are and what your company does. You can post blog posts and videos so that when people search for your business, they can find information about you.
Many people will visit your page and be curious about your business. This can create new leads and increase sales.
Suggestions to Reengage with Your Contacts
LinkedIn will suggest people you may want to add to your network. This is a great way to look for potential leads in your account. Their suggestions are based on the connection of your existing contacts.
LinkedIn will also inform you of the recent activities of your contacts. These are great opportunities to reconnect with these contacts and get them interested in your new products.
Joining LinkedIn Groups for More Prospects
You can also find prospects by joining or creating groups on LinkedIn. These groups are filled with professionals looking to connect with others who have similar interests.
The platform enables you to join relevant groups specific to your industry and engage with the people in the group. You can also look at the groups your connections are in and find a way to connect with them.
Additionally, you can use the groups to post product updates and be seen by the group members. Doing so can help improve your brand image and spread awareness of your products.
CONCLUSION
Using LinkedIn for B2B sales can help you reach a new market and generate leads for your business. LinkedIn gives you the tools to get in touch with your prospects professionally and improve your brand.
Tangoo Marketing is focused on helping fast-moving teams and individuals package their years of experience into a personal brand.
Do you need help with B2B lead generation in Vancouver? Talk to our experts today!