4 Tips That Will Help You Boost Sales Using LinkedIn
When it comes down to measuring the success of your LinkedIn marketing efforts, sales will provide your best metric. By looking at how much revenue you’re generating from each marketing channel, you’ll have a more objective way of identifying your most effective marketing tactic.
You could have the greatest personal brand on LinkedIn, with high engagement and viral posts. But if you aren't converting those personal connections into customers, then you're not doing a lot of good. There are a few ways to convert connections into leads on LinkedIn. Such as focusing on LinkedIn ads, content creation, personal branding, personal outreach, and growth hacks.
To help you make the most out of LinkedIn we thought it would be useful to put together an article discussing effective strategies that will help you boost sales. If this is something that you're interested in learning more about, read on for four effective tips that will help you improve sales on LinkedIn.
Optimize Your Profile
Before you even make a single sale or start connecting with your prospects on LinkedIn, you need to optimize your LinkedIn profile. You may be wondering why working on your profile is so important. If you received a LinkedIn connection request by someone you didn't know, wouldn't you check out their profile and try to understand who they are and why they're adding you? If you see that their summary perfectly matches your pain points and problems, and if you also see that their work experience alleviates any doubt that you had about the product, then the product is selling itself at that point.
Join LinkedIn Groups
LinkedIn groups get a bad reputation. Many people throw in a link to their sales-y—and often poor-quality—content and run away quickly. These people don’t take the time to engage with the community.
By engaging with the community, you can distinguish yourself as an expert among your peers. This method may take longer if you are answering many questions, but the payoff will be worth it. LinkedIn groups allow you to reach a targeted audience. By interacting with people who are in your industry or are potential clients, you can engage in conversations and establish connections with them. These connections can lead to your company gaining clients.
Reach Out to Promising Prospects
So, we finally made it to one of the most important tactics in sales: outreach. Unfortunately, there is no one-size-fits-all approach to selling on LinkedIn. Each person must figure out what works best for their own career. To make your emails more effective, you can customize the emails that you send out.
Use Automation to Boost Sales
We saved the best for last. For the first several tactics, you had to find your prospects’ profiles, look through their information, use personalized messaging to make it seem like you’re paying attention to them, and more.
LinkedIn automation will allow you to automatically send a connection request to relevant people, using personalization in your messages. This way, you don’t have to connect with everyone manually. When you use this LinkedIn social selling strategy, your campaign will be working in the background, generating leads for you on autopilot.
CONCLUSION
We hope these tips prove to be useful when it comes to improving your sales. As you can see, LinkedIn is incredibly easy to use for generating sales if you know what you’re doing. Be sure to keep everything we discussed here in mind so that you can make the most informed decisions for your business.
Are you looking for help with B2B LinkedIn marketing in Vancouver? Tangoo is a B2B LinkedIn Marketing & Sales Acceleration Agency focused on helping fast-moving teams and individuals in SaaS & professional services package their years of experience into a personal brand and automated system that makes sales easier and more effective. For more information on what we can do for you, contact us today!