4 Best Practices in Using LinkedIn For Boosting Businesses
Similar to how everything started, LinkedIn started with a goal—to connect the world’s professionals in one platform. It is a way for people to get productive and get things done for success. However, as times changed, LinkedIn has evolved into a professional social media platform into one of the best places to promote businesses.
Since Microsoft’s acquisition of the company in 2016, LinkedIn evolved into a place for budding companies to promote, market, and advertise their products and services. But for newbies on the platform, how will they use LinkedIn to benefit their businesses? Here are some ideas.
1. Use LinkedIn For Social Selling
LinkedIn is a great place to meet and connect with decision-makers and even those who can influence a sale. LinkedIn is a social network marketed to the professional world. If you are a sales representative, especially in B2B, social selling is a must.
You can show off your talents, experience, and what makes you stand out in the crowd through your profile. LinkedIn is an excellent place to do this. Just make sure you keep the content short and specific. You can make a video introduction or have your colleagues or customers make one for you if you have time.
2. Find Business Development Opportunities
LinkedIn is also an excellent place for B2B sales representatives to find business development opportunities. Your LinkedIn profile should list the companies you’re interested in and which ones you have strong relationships with. But that’s not the only thing you can do.
You can also utilize your network and see if there is anyone you can connect with who can help you. You can reconnect with old colleagues, clients, or vendors through the platform. And if they’re not on it, you can ask them to connect.
3. Get Mentored by the Best Leaders
LinkedIn is a great place for sales reps to learn from the best. Most of the people on LinkedIn are leaders or professionals who are respected in their respective industries. Therefore, you can connect with them and get advice or mentorship on approaching the market and clients.
Reconnect with your former clients, colleagues, and other influencers already on the platform. You can even approach this as a networking event. Establish a relationship with them so that they know and trust you. With that, they can recommend you to their contacts and clients.
4. Search For People Who Can Work For You
You can search for people who are looking for employment through LinkedIn. You can search for people you think can impact your business. You can also find connected or linked to those you have just met or associated with. The possibilities are endless. And it’s an excellent way to tap the talent pool and find people looking for a job or even just want to be part of what you are doing.
CONCLUSION
LinkedIn is an excellent platform for sales reps to promote their business, especially in the B2B field. If you use other social media platforms like Facebook, Twitter, or Instagram, you can use LinkedIn for a different perspective. You can use LinkedIn for a diverse audience and even promote your products and services. Through LinkedIn, you can also meet people who can help you when you need them.
Tangoo Marketing is a digital marketing agency based in Vancouver. Our goal is to provide LinkedIn automation services to help businesses navigate the busy avenues of the professional social media platform. We also offer email marketing services for people wanting to go old-school in their practices.
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