6 Benefits of Using LinkedIn Automation for B2B Businesses
Running a B2B business can be quite difficult in comparison to B2C. Specifically, getting prospects proves to be quite a challenge when dealing with more professional profiles of the same calibre. In this case, using LinkedIn automation can be a real lifesaver for your organization.
The benefits of utilizing a LinkedIn automation system are not just limited to creating new and quality connections. In fact, you can get much more out of this service than connecting with new people. Here are six different benefits of B2B businesses using Linked automation:
1) Free Up Time
Businesses are constantly pushing the limits to make their business more efficient. If a company can do more things within a shorter amount of time, then it’s a win-win situation. This is where automation comes in.
With a LinkedIn-specific automation system, you can initiate the process of doing tasks without needing to do the labour yourself. At the very least, you can set up certain tasks to be performed by the automation system instead of yourself.
2) Manage Resources
Businesses, specifically B2B startups, have to be smart about the use of their resources. You can’t expect your employees to do everything, especially if you don’t have enough staff to support the workload.
With automation, you can offset some of the workload and make your employees’ lives easier, delegating them to other tasks. There are also fewer chances of human error when managing your LinkedIn profile and connections.
3) Prevent Spamming
There are strict guidelines when it comes to using LinkedIn features to promote your products and services. You can easily run afoul of the LinkedIn algorithm, which can result in having your profile suppressed or even banned altogether.
To avoid these, you should use automation to ensure that you are staying within the boundaries. Have more control using tools and systems that will only send messages to potential customers that want to receive them.
4) Improve Lead Targeting
As mentioned, targeting and attaining leads can be a tad harder for B2B businesses. A good LinkedIn automation system allows you to target the exact type of customer that you need. For example, if you’re looking for prospects with a specific geographic location, you can easily have the automation filter out and send messages to those people.
5) Simplify Tracking
Tracking the leads that you get daily can be quite a hassle. This even becomes more taxing when you have to do it manually and check your email. With a good automation system, you can easily track the progress of your B2B leads by checking your LinkedIn dashboard. Set up automated alerts for when a prospect responds to your message.
6) Build Your Network
A big part of LinkedIn is creating your network and connecting with new people who can patronize your products and services. All of these result in creating a better network. A good automation tool could help you grow your network faster and more effectively than you would have initially and manually.
CONCLUSION
Running a B2B business is not getting any easier. LinkedIn automation is one of the best strategies for B2B businesses to make the most of their time and resources. It’s also providing better information about your customer base and prospects.
In need of LinkedIn automation in Vancouver? Tangoo Marketing is a B2B LinkedIn Marketing and Sales Agency that offers a personal brand and automated system that makes sales easier and more effective. Get in touch with us today!