LinkedIn Automation: What Are Its Importance and Benefits?

 

For years, LinkedIn has been the platform of choice for B2B marketers looking to build their brand without the hassle of heavy advertising. However, with the rise in automation tools, that paradigm is shifting quickly. LinkedIn automation normalizes the practice for everyday businesses and opens up a whole new way to connect and grow.

What is LinkedIn Automation?

In short, LinkedIn automation allows you to trigger specific actions based on specific triggers, such as an update, profile viewing, or action on your page.

But don’t let the term automation scare you—it’s not what you think. Instead, let’s look at a real-world example: a prospect is interested in your business. They check out your website, and they then reach out to schedule a meeting.

That is the common sequence of actions that occur in your business. But with LinkedIn automation, you can have the computer do all of that for you. Further, you can do it for all of your prospects.

By using LinkedIn automation, you can capture and qualify leads, organize them into a follow-up sequence, deliver messages at the right time, and then increase the volume and quality of your sales pipeline.

What are LinkedIn Automation Tools for?

There are different types of automation tools you can use today:

  • Automated & Publishing Tools

One of the most basic types of LinkedIn automation tools allows you to create content that you can schedule to be published directly on your LinkedIn profile. Your followers will always have something to read by creating a steady stream of content.

  • Automated Connection Tools

Another LinkedIn automation tool will automatically connect you to people within your marketplace. You can easily connect with the right connections and build your business relationships using automated connection tools.

  • Automated Lead Generation Tools

There are even tools that allow you to automatically generate leads from your connections. These tools will scan your connections to find prospects that fit your lead criteria, such as company size, role, and seniority.

  • Automated Extractor Tool

Automated extractors can help you extract crucial data from LinkedIn. Many extractors are available to pull information from many LinkedIn components, including groups, comments on a post, reactions on a post, and more.

  • Automated Lead Scoring

The last type of LinkedIn automation tool is a really interesting one. It will automatically score your prospects based on their actions on the platform. For example, if you want to score your top 10 connections based on their activity levels, you can do that. These types of tools help you better organize your prospects and know who you should reach out to and when.

Take LinkedIn to the Next Level

LinkedIn automation is a powerful way to connect with your prospects, build your network, and convert leads into customers. With the right tools and approach, LinkedIn automation can help you increase the volume and quality of leads, boost customer loyalty, and even increase sales.

Automation has taken over many different types of marketing, and LinkedIn is no different. With LinkedIn automation, all of your social media processes become much more streamlined, easy, and efficient.

 

Tangoo Marketing can help you with B2B LinkedIn marketing in Vancouver. We are focused on helping fast-moving teams and individuals in SaaS and professional services package their years of experience into a personal brand and automated system. Get in touch with us!

LinkedIn Automation, automation toolsTeam Tangoo2022