LinkedIn Automation: Advice on How to Make It Work for You
There is no question that the biggest professional network in the world is LinkedIn. It has nearly 800 million members from all over! Since it's such a successful platform, a number of tools have been created by developers to really make the most of how it connects professionals from around the globe.
LinkedIn Automation
One of the downfalls of standard LinkedIn use is that it takes some time to gather, compile, and ultimately manage contacts that are qualified. Thankfully, there is now a LinkedIn Automation tool in existence that can help with all of that.
When it comes to access to a constantly-evolving pool of possible prospects for business professionals, LinkedIn gets the job done. In order for lead generation to be more efficient, however, integrated automation tools are the go-to. In fact, according to Hubspot, 68% of all businesses have some kind of marketing automation in use.
Here is some sound advice on how to make LinkedIn Automation work for you:
Personalized Messaging
When it comes to the lead generation workflow, few things bring greater efficiency to the process than automation. That said, it can also play a major hand in personalization within your company's outreach. After all, no two target audiences are 100% identical.
That means it's impossible to send the same message at scale, fully expecting greatness in the results. Prospecting lists will be pulled together by LinkedIn automation tools based on criteria that you set. Examples of this include "by industry" or "by roles."
Messaging can then become more personal thanks to the company name, location as well as job function. This human touch element helps to build messaging campaigns aiming at varied audiences with different business needs when they're most likely to be receptive.
It's also key to avoid hard selling during the initial connection request stage. Prospects usually reject that upfront.
Stay On Top Of Changes
The process of checking out profiles and sending connection requests was automated by LinkedIn's lead generation tools. That way, quantity became the focus instead of the prospects' quality. However, that is now a thing of the past.
Limits on the number of engagements have really fluctuated as of late. This is why the LinkedIn strategies of entrepreneurs and businesses, in turn, have had to be adjusted several times in the span of a single year. When automation tools are in place that have the capability to be versatile, then any changes from LinkedIn can be adapted easily by the business.
Are you getting notifications often that you've hit the limit for connection requests? Don't worry, all you have to do is set the automation tool to visit the profiles of prospects. Some of them will visit back; that, in itself, will be the beginnings of engagement. This is because a number of those people will likely add you from their end as a connection.
CONCLUSION
LinkedIn is the most massive professional network in existence, with almost 800 million members worldwide. It's ideal for lead generation, though for the longest time it seemed to prioritize quantity. Today, automation tools can help to make the most out of LinkedIn through personalized messaging and staying on top of changes.
Need help from a marketing automation agency? Check out Tangoo today! We’re a B2B LinkedIn Marketing & Sales Agency focused on helping fast-moving individuals and teams in professional services & SaaS.