In general, it is better to respond quickly to customers as it makes them happy. This is especially important in sales, as responding quickly also makes the sales team happy.
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Marketing automation can help your business manage digital marketing tasks such as emails, social media, customer relationship management, and so on. However, even though many businesses are using marketing automation, they can still face multiple issues after making a purchase.
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Sending a mountain of emails can have a negative effect on both your sender and your business. First, you are clogging up your prospects' inboxes, which could result in emailing being blocked by providers and even some recipients. Second, you are at risk of annoying your recipients through repetitive messages. This can result in them unsubscribing from your email list and even spreading negative reviews of your business.
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A recurring mistake that many amateur marketers make is that they don't identify their target market. When you don't identify your target market, you are sending the same message to thousands of people, many of whom aren't actually interested in what you have to offer.
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Marketing automation is changing the way marketing is being done. It has been able to make marketing more effective and efficient. It not only helps in reaching out to the targeted audience but also in tracking the performance of the campaign.
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