What Businesses Need to Know About Sales Acceleration
In general, it is better to respond quickly to customers as it makes them happy. This is especially important in sales, as responding quickly also makes the sales team happy. Sales acceleration helps to achieve both of these goals.
What is Sales Acceleration?
Sales acceleration is the process of increasing the rate of sales growth. This can be done through various means, such as improving sales productivity, expanding the sales force, or increasing marketing efforts.
There are several factors that can contribute to a company's sales growth, and sales acceleration is about identifying and focusing on those factors that will have the biggest impact. It is important to note that not all companies will need to take the same approach to sales acceleration, as the best way to grow will vary depending on the company's specific situation.
Types of Sales Acceleration Solutions
Sales acceleration software provides sales and marketing teams with data and insights to increase the speed and relevance of customer conversions. Technology can help accelerate sales in many ways, varying in complexity. Here are several prominent types of sales acceleration applications available to marketing and business development teams today (along with how they're used).
Sales Leads Databases
Businesses should regularly validate their contact information to ensure that their sales and marketing teams are reaching out to the most qualified prospects. Data cleansing and enrichment can help save time by removing poor-quality prospects from consideration.
Company Research Tools
Get up-to-date information on companies you're pursuing and quickly identify decision-makers and marketing contacts.
Lead and Contact Scoring
Lead scoring and contact scoring give sales and marketing teams a data-driven way to prioritize leads, contacts, and accounts. Up-to-date contact and account data help you target the right contacts with the right message at the right time.
Insights for Sales and Marketing
Get actionable insights into every contact and account to help you better understand and engage with prospects.
Account-Based Marketing
Build targeted account-based marketing campaigns and track the performance of your campaigns and sales reps.
Email Generation & Tracking
The best ABM platforms provide personalized email generation and tracking tools to help you create and track account-based email campaigns. These tools allow you to customize your email templates and track the performance of your campaigns.
Tips on Choosing the Best Sales Acceleration Solution
When choosing a sales acceleration solution, it is important to consider your company's specific sales needs. Here are a few tips to help you choose the right sales acceleration solution for your business:
1. Define your sales goals.
Before you can choose a sales acceleration solution, you need to define your company's sales goals. What are you trying to achieve with your sales acceleration solution?
2. Consider your sales process.
Your sales process will play a big role in determining which sales acceleration solution is right for your business. Make sure to choose a solution that integrates with your existing sales process.
3. Consider your budget.
Sales acceleration solutions can vary greatly in price. Be sure to consider your company's budget when choosing a solution.
4. Get demo versions of the solutions you're considering.
Most sales acceleration solutions offer free trial periods. Be sure to take advantage of these trial periods to test out the solutions you're considering.
5. Ask for referrals.
If you know other businesses that are using sales acceleration solutions, ask them for referrals. They may be able to help you narrow down your choices.
CONCLUSION
Sales acceleration is a process or technique used to increase sales productivity and efficiency. There are many ways to impact sales acceleration, but some of the most effective include automating repetitive tasks, using data and analytics to drive decision making, and providing sales teams with the tools and resources they need to be successful. By taking advantage of these opportunities, businesses can improve their sales performance and drive growth.
Tangoo Marketing helps SaaS and professional services teams and companies enjoy a personal and automated system that makes sales easier and better. If you are looking for a marketing automation agency in Vancouver, work with us today!