Choosing a Marketing Automation Agency: 4 Factors
Marketing automation can help your business manage digital marketing tasks such as emails, social media, customer relationship management, and so on. However, even though many businesses are using marketing automation, they can still face multiple issues after making a purchase.
There are several challenges that come with implementing marketing automation software, which is why agencies that specialize in marketing automation exist. These agencies can help with the costs and implementation process, making it easier for businesses to take advantage of marketing automation.
However, with so many marketing automation agencies out there to pick from, who should you work with? Well, you can pick the right one by considering the following:
1. Experience and Expertise
Make sure that the agency you are considering has experience and expertise in marketing automation. This will ensure that they are well-versed in the software and can help you with any issues you may have.
Additionally, they should be able to provide you with a list of satisfied clients who have used their services in the past. This will allow you to look into these clients and see what their initial problems were and if they reflect yours. If they do, and you find that they're happy with the agency, chances are that you will be happy with the agency, too!
2. Customer Service
Customer service is important when working with any type of agency. You want to make sure that the agency you are working with is responsive and helpful when it comes to solving any problems you may have.
Remember, the last thing you want is to be left in the dark or feel like your concerns are not being taken seriously. A good customer service experience can make all the difference in whether or not you continue working with an agency and will also be the difference in whether or not you find success with marketing automation tools.
3. Pricing Structure
Make sure to consider the pricing structure of the agencies you are considering. Some agencies may charge a flat fee, while others may charge based on the services they provide or on a retainer basis.
When considering the pricing structure of different agencies, it is important to consider what services you will need and how often you will need them. If you only need occasional help with specific tasks, then a flat fee may be the best option. However, if you require ongoing assistance with multiple tasks, then a retainer-based pricing structure may be more beneficial.
4. Level of Involvement
Generally, a good agency is one that'll take a hands-on approach to all your marketing automation needs. A good marketing automation agency will be highly involved in your marketing efforts, not only providing and implementing the software solutions you need but also understanding your needs.
Why is this important? Well, when an agency knows exactly what you need, they can provide you with a far better solution! So, make sure that the agency you work with is super involved with you to ensure you get the best solutions possible.
CONCLUSION
There are many factors to consider when choosing a marketing automation agency. Regardless, they're all important to consider, and you should never just rely on one factor and ignore the other. Consider all of them and more if you can. That way, you can thoroughly sift through all the agencies that are available to you and pick the right professionals to work with to meet your marketing automation needs!
Tangoo Marketing helps SaaS and professional services teams and companies enjoy a personal and automated system that makes sales easier and better. If you are looking for a marketing automation agency in Vancouver, work with us today!