5 Tips to Take Advantage of Your Marketing Automation
Marketing automation is changing the way marketing is being done. It has been able to make marketing more effective and efficient. It not only helps in reaching out to the targeted audience but also in tracking the performance of the campaign.
Through marketing automation, you're able to handle arduous, time-consuming tasks. It helps you eliminate boring and repetitive tasks to focus your time on performing activities that help you achieve your marketing goals. As marketing automation is being used by a lot of people, it is essential to make sure that you take advantage of it.
With all this in mind, here are a few ways that you can take better advantage of your marketing automation.
1. Create a Marketing Automation Strategy
The most important part of marketing automation is creating the strategy. It is the strategy that will guide you in the implementation of the tool. Creating the strategy will help you in drafting the best possible results for your marketing efforts.
The strategy should address the issues you're facing and why you're using marketing automation. It should give you an insight into how you will proceed with your marketing, what goals you have in mind, and how you'll measure the outcome. Defining your strategy will give you a clear picture of what you want to accomplish from the tool.
2. Build a Single View of a Prospect
When a prospect does anything with you, it's a chance for you to learn more about them. You can use marketing automation to make sure that you're collecting all this information, so you can put together a cohesive picture of the prospect.
For instance, if you're doing webinars, you can collect email addresses. And if you're emailing them, you can start building a list of what they're interested in and how they prefer to be contacted.
3. Track Leads
You won't always have the opportunity to follow up with prospects immediately. So, you need to make sure that you're tracking your prospects from the moment they become leads until the moment of conversion.
Marketing automation will track all of your prospects, so you don't have to remember who is interested and who is not. And with tools like drip campaigns, you can segment leads and treat them differently based on their actions.
4. Create an Engaging Experience
Marketing automation can help to create an engaging experience for your prospects. For example, we already talked about how you can use marketing automation to segment your prospects based on their actions. This way, you can work with them in the way that they prefer.
You can set up drip campaigns that provide more information as they proceed through your sales funnel. Or, you can segment leads based on their interests so that each lead receives a campaign that's tailored to their needs.
5. Run A/B Tests
If you're not using marketing automation to run A/B tests, then you're missing out on a big opportunity. A/B testing is the best way to figure out what works and what doesn't. You can use marketing automation to test headlines, subject lines, images, and much more.
For example, you might find out that a particular subject line does a great job of increasing open rates. In that case, you'll want to continue to use that subject line, but you'll also figure out which images work best with that subject line and how to make it even better.
CONCLUSION
Marketing automation is not a new concept, but it is fast gaining popularity. With automation, you're able to reach out to a lot of people and make sure that you are able to engage them in a way that they find interesting. It is also a way to make sure that you're able to track their engagement, and you're able to create more opportunities for them to get to know about your brand. At the end of the day, the purpose is to make sure that you're able to capture the interest of your prospects and make sure that you are able to give them the information that they need.
Tangoo Marketing is a marketing automation agency that helps SaaS businesses and professional services get more leads and customers by automating their marketing. Let us help you achieve better marketing performance. Schedule a complimentary consultation today!