The reason why technology like bot marketing is needed is that a customer’s expectations for immediate responses don’t mix well with the reality that business owners are in constant meetings. For people shopping around for financing and houses, they need immediate answers and will simply give their business to whoever responds faster.

With the increasing dependence on the internet for homebuyers to get mortgage information, choosing a mortgage brokerage that will help you be a great broker and a great marketer is essential.

At Tangoo, we have recently taken a deep dive into the mortgage industry and have hung our hat with a brokerage to lend millions of dollars to Canadians! It was an interesting experience for our CEO, Paul Davidescu, who will share his experience below so you can also be thorough with your process and know what questions to ask.