Mortgage Broker Bot Marketing Disrupts Lead Generation & Newsletters
Mortgage Broker Bot Marketing has started to hit the mainstream as this A.I technology empowers businesses to meet two key needs from today’s consumer: speed and exclusivity.
By being able to use the power of specifically, Facebook Messenger Bot marketing, you can send the same messages you would in your newsletter but with open rates between 80-90 percent. With Bot Marketing you can automate many conversations that you would otherwise require a dedicated staff member to respond to. You can also inform people about just about any questions they have instantaneously before they try your neighbour. Finally, you can leverage the features of a bot to drive quality leads when using an exclusive offer or asking the right questions with a bot campaign.
Speed is the Name of the Game
A 2017 global mobile survey revealed that organizations take around 600 minutes to respond back to customers’ FAQs over Facebook Messenger. By this time, they have already tried 600 other options.
The reason why technology like bot marketing is needed is that a customer’s expectations for immediate responses don’t mix well with the reality that business owners are in constant meetings. People shopping around for financing and houses, need immediate answers and will simply give their business to whoever responds faster.
How it works is that you can now program and train Facebook Messenger to converse with customers in real-time as if you were there in real-time. You can create a decision tree and automated sequence of messages to drive customer attention to your newest menu items, special promotions, and special announcements.
Mortgage Broker Lead Gen Example: 50% Reply Rate from Cold Leads
The folks at Connection Incorporated used Bot Marketing to have almost half of all leads reply to them. What essentially happened in their Chatbot campaign, is they basically took people through a short form loan application through Instant Messenger on either a conversation that is instigated on Facebook or Instagram.
The leads quickly told them what they think their credit score is, whether they have a down payment, whether they’ve been previously bankrupt, whether they’re working with another lender, alongside providing their name, their email address, and their phone number. Through email, phone, or the bot, they can be followed up with to properly attend to. These are high-quality leads with purchase intent that are coming through this new marketing funnel.
Today, more than 100,000 bots are being used on Facebook Messenger. Bots give you a new way to respond to customer questions, qualify leads better, and spread information on mortgage news.
Email open-rates used to be 90 percent before mass adoption kicked in and dropped it down to under 30 percent. Bot open rates are currently at what email used to be – how long do you want to wait until this medium is saturated?